Brooklyn and Bailey ITK Skincare: The Ultimate Guide to Glowing Skin

Famous YouTube stars and twin sisters Brooklyn and Bailey McKnight recently launched their own skincare line called “ITK” (aka “In The Know”) exclusively with Walmart. Formulated to be vegan, dermatologist-tested, and free of toxic ingredients, the affordable yet effective Brooklyn and Bailey ITK collection aims to simplify healthy, glowing skin.

Comprised of 15 products addressing needs like hydration, brightening, acne, and more, there’s something for all skin types. Let’s explore the bestsellers within the line!

Overview of Hero Brooklyn & Bailey Skincare Offerings

Drawing from customer feedback and the twins’ personal skincare journeys, the launch collection focuses on fundamental daily essentials. Top products include:

Brooklyn and Bailey ITK Skincare.gsr


Milk-to-Foam Gentle Cleanser

  • Pineapple enzymes exfoliate while coconut nourishes
  • Removes makeup without stripping or drying

Exfoliating Gel Cleanser

  • Glycolic, lactic, and malic AHAs refine texture
  • Spirulina extract balances and brightens


Deep Moisture Rich Cream

  • Hyaluronic acid and ceramides provide intense 24-hour hydration
  • Shea butter evens tone and restores plumpness

Prebiotic Gel Moisturizer

  • Niacinamide, squalene and prebiotics balance and feed skin’s microbiome
  • Cucumber extract cools and soothes
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Broad Spectrum SPF 50 Sunscreen Serum

  • Zinc oxide shields from UVA/UVB rays and blue light
  • Antioxidants fight environmental damage from pollution

Eye Care

Day + Night Cream Duo

  • Caffeine and vitamin C brighten and depuff for morning
  • Ceramides and ginger root extract nourish overnight


Tri-Acid Toner

  • Niacinamide, AHAs, BHAs, and PHAs smooth texture and minimize pores
  • Licorice root extract calms inflammation

Berry Bright Vitamin C Serum

  • Vitamin C fades dark spots while peptides boost elasticity
  • Hyaluronic acid conditions for bouncy skin

Blemish Treatment Mist

  • Potent AHA/BHA blend clarifies breakouts on body and face
  • Licorice extract soothes angry skin

Assessing the Brooklyn and Bailey Skincare Formula Quality

How do the ingredients actually stack up against the clean, antioxidant-packed claims though? Let’s analyze some key components across top-selling products:

Gentle Exfoliants

Rather than harsh scrubs, Brooklyn and Bailey ITK Skincare relies on chemical exfoliants like:

  • Glycolic acid: AHAs smooth skin texture and brighten dullness
  • Lactic acid: Another gentle AHA that unglues dead skin cells
  • Malic acid: Derived from apples, provides antioxidant protection
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Soothing Botanicals

The formulas tap into calming, protective plant extracts like:

  • Aloe vera: Soothes burns, inflammation; heals wounds
  • Cucumber: Anti-inflammatory, hydrating, and cooling
  • Licorice root: Fades post-acne marks and redness
  • Ginger root: Antioxidant and anti-aging


Feeding your skin’s microbiome has become a huge focus. Brooklyn and Bailey ITK Skincare includes:

  • Prebiotics: “Food” that nourishes good bacteria
  • Probiotics: Live microorganisms that balance skin

This fosters the healthy flora essential for function and glow.


Critical vitamins make appearances across the line’s formulas:

  • Vitamin C: Stimulates collagen, fades dark spots
  • Niacinamide: Minimizes pores, balances sebum
  • Vitamin E: Neutralizes damage from free radicals

The Verdict: A Winning Skincare Launch

While new, Brooklyn and Bailey ITK Skincare checks many boxes around safety and efficacy for the affordable price point. Relying on gentle chemical exfoliants, antioxidants from botanicals, microbiome support, and key vitamins, the products aim to:

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✔️ Smooth and clarify texture
✔️ Brighten and even tone
✔️ Hydrate skin without clogging pores

✔️ Prevent and treat breakouts

✔️ Protect from pollution/UV damage

The elegant formulas avoid:

❌ Harsh sulfates and parabens
❌ Synthetic fragrances
❌ Animal testing

With dermatologist-tested and vegan options for self care tailored to all skin types, Brooklyn and Bailey ITK Skincare has arrived as a glow-boosting force combining savvy ingredients with social media star power. Shop the full collection exclusively at Walmart stores and now!


  • Jayne Gorman

    Jayne Gorman stands out as the go-to Fashion & Style, Skincare Expert on With a wealth of knowledge, she offers concise and valuable insights into the latest trends and skincare routines. Jayne's expertise extends beyond fashion, making her an essential contributor to, enriching the platform's content and providing a holistic approach to beauty and style for its audience.

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